Q: What are the most important metrics to track?
A: Focus on these key metrics:
Engagement Rate: Percentage of followers who interact with content
Reach Growth: How many new people see your content
Audience Quality: Percentage of relevant, engaged followers
Content Performance: Which content types perform best
Conversion Rate: How well social media drives desired actions
Q: How often should I post on each platform?
A: Recommended posting frequency:
Instagram: 3-7 posts per week, daily stories
TikTok: 3-5 videos per week minimum
X (Twitter): 3-5 tweets per day
LinkedIn: 2-3 posts per week
Important: Consistency matters more than frequency. Better to post less frequently but consistently.
Q: What’s the best time to post content?
A: Optimal posting times vary by:
Your Audience: Check your analytics for when your followers are active
Platform: Each platform has different peak times
Content Type: Different content performs better at different times
Time Zone: Consider your audience’s primary time zones
Use NAVIRO’s insights: Check your audience activity patterns in the analytics section.
Q: How do I improve my content engagement?
A: Strategies to boost engagement:
Strong Hooks: Capture attention in the first 3 seconds
Value-First: Provide value before asking for anything
Consistent Voice: Maintain consistent brand personality
Community Focus: Respond to comments and engage with followers
Quality Over Quantity: Better to post less but higher quality content
Q: Should I use hashtags, and how many?
A: Hashtag best practices:
Instagram: 5-10 relevant hashtags (avoid the full 30)
TikTok: 3-5 hashtags, focus on trending ones
X (Twitter): 1-2 hashtags maximum
Mix Strategy: Combine popular, niche, and branded hashtags
Research: Use NAVIRO’s hashtag suggestions based on your content