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Content Strategy & Performance

Ethan Monkhouse avatar
Written by Ethan Monkhouse
Updated over 4 months ago

Q: How does NAVIRO analyze my content performance?

A: NAVIRO analyzes:

  • Engagement Metrics: Likes, comments, shares, saves

  • Reach and Impressions: How many people saw your content

  • Audience Response: Who engaged and how they responded

  • Timing Performance: When your content performs best

  • Format Effectiveness: Which content types work best

Q: What are content pillars and how do I use them?

A: Content pillars are main themes for your content strategy:

  • Educational: Teaching your audience something valuable

  • Entertainment: Engaging, fun content that entertains

  • Inspirational: Motivating and uplifting content

  • Behind-the-Scenes: Personal, authentic glimpses

  • Promotional: Product or service promotion

Best Practice: Follow the 80/20 rule - 80% value-driven content, 20% promotional.

Q: How do I create and manage content drafts?

A: To work with drafts:

  1. Navigate to Content > Drafts

  2. Click “Create New Draft” or ask Viro to create one

  3. Edit content, captions, and hashtags

  4. Preview how it will look on each platform

  5. Schedule or publish directly

Features: Auto-save, collaboration comments, approval workflows, multi-platform optimization.

Q: Can I publish to multiple platforms at once?

A: Yes, through Ayrshare integration:

  • Multi-Platform Publishing: Post to Instagram, TikTok, X simultaneously

  • Platform Optimization: Customize content for each platform

  • Scheduling: Schedule posts for optimal timing on each platform

  • Analytics Integration: Track performance across all platforms

Q: Why isn’t my content performing well?

A: Common issues:

  • Poor Timing: Posting when your audience isn’t active

  • Weak Hooks: First 3 seconds don’t capture attention

  • Irrelevant Content: Content doesn’t match audience interests

  • Inconsistent Posting: Irregular posting schedule

  • Low Quality: Poor image/video quality or unclear messaging

Solution: Use NAVIRO’s performance insights to identify and fix specific issues.

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