Question Framework: The SMART Method
S - Specific
Be precise about what you want to know
❌ “How’s my content doing?”
✅ “How did my video posts perform compared to carousel posts in March?”
M - Measurable
Ask for quantifiable insights when possible
❌ “Are my followers engaged?”
✅ “What’s my average engagement rate over the last 30 days?”
A - Actionable
Request advice you can implement
❌ “What do you think about my account?”
✅ “What are 3 specific changes I can make to increase engagement?”
R - Relevant
Focus on your current goals and challenges
❌ “Tell me about social media trends”
✅ “What trends in my niche should I incorporate into my content strategy?”
T - Time-bound
Specify timeframes for analysis
❌ “Look at my best posts”
✅ “Analyze my top 5 posts from the last quarter”
Question Categories and Examples
Audience Analysis Questions
Demographics and Behavior
“What’s the age and location breakdown of my most engaged followers?”
“When are my followers most active online?”
“What content topics generate the most comments from my audience?”
Growth and Trends
“How has my follower growth changed over the last 3 months?”
“What type of new followers am I attracting this month?”
“Which posts brought in the most new followers?”
Engagement Patterns
“What’s the difference in engagement between my morning and evening posts?”
“Which hashtags correlate with higher engagement rates?”
“How do my followers typically interact with different content formats?”
Content Performance Questions
Format Analysis
“Compare the performance of my videos vs. static images over the last month”
“Which carousel posts had the highest completion rates?”
“How do my Reels perform compared to regular posts?”
Topic Performance
“What content themes get the most engagement from my audience?”
“Which of my educational posts performed best this quarter?”
“How do behind-the-scenes posts compare to promotional content?”
Timing and Frequency
“What’s the optimal posting frequency for my account based on engagement data?”
“Which days of the week generate the highest reach for my posts?”
“How does posting time affect my content’s performance?”
Strategy and Optimization Questions
Growth Strategies
“Based on my current performance, what’s the fastest way to reach 10K followers?”
“What content gaps should I fill to better serve my audience?”
“How can I improve my content to increase saves and shares?”
Competitive Analysis
“How does my engagement rate compare to accounts similar to mine?”
“What content strategies are working well in my niche right now?”
“What opportunities am I missing that my competitors are capitalizing on?”
Content Planning
“Create a content calendar for next week based on my best-performing topics”
“What type of content should I create for my upcoming product launch?”
“How can I repurpose my top-performing posts into new content?”
Advanced Question Techniques
Comparative Analysis
Use “vs.” or “compared to” for deeper insights:
“How do my posts with faces perform vs. posts without faces?”
“Compare my engagement rate this month vs. last month”
“How do my educational posts perform compared to entertainment content?”
Conditional Questions
Ask “what if” scenarios for strategic planning:
“What would happen to my engagement if I posted twice daily instead of once?”
“How might my audience respond to more video content?”
“What if I focused more on trending topics vs. evergreen content?”
Sequential Questions
Build on previous responses for deeper insights:
“What are my top 3 performing post types?”
“For [specific post type], what elements make them successful?”
“How can I create more content like my best [specific post type]?”
Data-Driven Requests
Ask for specific metrics and analysis:
“Show me the correlation between caption length and engagement”
“What’s the average lifespan of my posts in terms of engagement?”
“Calculate my engagement rate by content category”
Question Modifiers for Better Results
Scope Modifiers
“In the last 30 days…”
“For my top 10% of posts…”
“Among my video content specifically…”
“Focusing on weekday posts only…”
Output Format Requests
“Give me 5 bullet points about…”
“Create a numbered list of…”
“Provide a step-by-step plan for…”
“Summarize in one paragraph…”
Confidence Indicators
“What are you most confident about regarding…”
“Where do you see the strongest patterns in…”
“What insights have the highest certainty based on my data?”
Common Question Mistakes to Avoid
Too Vague
❌ “Help me grow”
✅ “What specific content changes would help me grow my follower count by 20% in the next month?”
Too Broad
❌ “Analyze everything”
✅ “Analyze my post performance from the last 30 days, focusing on engagement rates”
No Context
❌ “What should I post tomorrow?”
✅ “What should I post tomorrow to promote my webinar to my business-focused audience?”
Unrealistic Expectations
❌ “Predict exactly how many likes my next post will get”
✅ “Based on similar posts, what engagement range can I expect for this type of content?”
Follow-Up Strategies
Clarification Questions
“Can you explain that recommendation in more detail?”
“What specific steps should I take to implement this strategy?”
“How confident are you in this analysis?”
Implementation Questions
“How do I measure the success of this strategy?”
“What timeline should I expect for these changes to show results?”
“What potential challenges should I watch out for?”
Expansion Questions
“What other opportunities does this data reveal?”
“How does this insight connect to my overall strategy?”
“What should I analyze next based on these findings?”
Maximizing Response Quality
Provide Context
Always include relevant background information:
Your current goals and challenges
Recent changes to your strategy
Specific campaigns or initiatives you’re running
Be Patient
Allow Viro to process complex requests:
Complex analysis may take a moment
Follow-up questions often yield better insights
Multiple related questions can build comprehensive understanding
Iterate and Refine
Use conversation flow to your advantage:
Start broad, then get specific
Build on previous responses
Ask for clarification when needed
Next Steps
Practice with simple questions first
Gradually increase complexity as you get comfortable
Save effective question templates for future use
Review and learn from Viro’s most helpful responses