Understanding Team Structure
Organization: Your main account (billing and user management)
Team/Profile: Individual brands or content themes
Accounts: Social media accounts connected to each team
Creating a New Team Profile
Step 1: Access Profile Creation
Click the profile switcher in the top navigation
Look for the dropdown with your current team name
Click "New Profile" button (requires Admin or Owner permissions)
Step 2: Profile Setup
Profile Name: Choose a descriptive name for your brand/client
Description: Optional details about this profile's purpose
Avatar: Upload a logo or profile image (optional)
Step 3: Initial Configuration
Connect Social Accounts: Add relevant social media accounts
Team Members: Invite collaborators if needed
Permissions: Set access levels for team members
Profile Management Features
Switching Between Profiles
Use the profile switcher dropdown in navigation
Quick account switcher shows up to 3 accounts per profile
Search functionality for finding specific profiles/accounts
Profile Settings
Access through Settings > Profile to configure:
Identity Data: Brand voice, audience, and strategy
Team Members: Add/remove collaborators
Connected Accounts: Manage social media connections
Billing: Subscription and usage limits
Team Collaboration
User Roles
Owner: Full access to all features and billing
Admin: Manage team members and settings
Member: Access to analytics and content features
Inviting Team Members
Go to Settings > Team Members
Click "Invite Member"
Enter email address and select role
Send invitation
Managing Permissions
Owners can change member roles
Admins can invite new members
Members have read/write access to content and analytics
Best Practices
Profile Organization
Client Agencies: Create separate profiles for each client
Multi-Brand Companies: One profile per brand
Content Creators: Separate profiles for different content themes
Naming Conventions
Use clear, descriptive names
Include brand or client identifier
Avoid special characters or numbers
Account Limits
Free tier: Up to 3 social accounts total
Pro tier: Unlimited accounts with usage-based billing
Each profile can have multiple social accounts
Troubleshooting
"Cannot create new profile"
Check if you have Admin or Owner permissions
Verify your subscription allows additional profiles
Contact support if limits seem incorrect
"Profile not appearing in switcher"
Refresh the page
Check if you have access permissions
Verify the profile was created successfully
"Cannot switch profiles"
Ensure you have access to the target profile
Check for any ongoing data processing
Try logging out and back in
Next Steps
Complete identity configuration for your new profile
Connect relevant social media accounts
Invite team members if needed
Start analyzing your audience and content performance